Every so often, an event comes along that you know you'll be talking about for years. For Softsrve, that was OCBC Malaysia.
Over two days at Menara OCBC in Kuala Lumpur, our kurang manis ice cream scoop station served 1,500 OCBC staff as the bank celebrated the launch of MOBI, its in-house AI career growth platform. It was, without question, the highlight of our 2025.
"Opening ceremony of OCBC Malaysia's MOBI AI career platform launch at Menara OCBC Kuala Lumpur"
The Occasion: OCBC Malaysia Launches MOBI
This wasn't just any office party. OCBC Bank (Malaysia) Bhd used the occasion to announce that it is investing more than RM10 million a year into people development programmes focused on artificial intelligence, reskilling and upskilling — a commitment that has already channelled RM30 million into staff development over three years.
MOBI itself is the bank's in-house AI career growth platform, designed to recommend learning courses that close a user's skills gaps and map personalised pathways toward their career aspirations. It's a genuinely forward-thinking investment in over 5,000 employees — and exactly the kind of milestone worth celebrating properly.
Which is where we came in.
When the Human Resources Minister Shouted Our Slogan
Here's the moment we'll never forget.
Human Resources Minister Steven Sim Chee Keong officiated the MOBI launch — and during the event, he stopped by our scoop station. What followed was a joyful, spontaneous moment: the Minister standing behind our booth with our team, calling out our slogan together — kurang manis ice cream!
For a small artisan ice cream brand from Petaling Jaya, standing shoulder to shoulder with the Human Resources Minister of Malaysia and hearing our own words shouted back at us with a grin — that's a moment you don't forget. Our team is still smiling about it.
"Human Resources Minister Steven Sim with the Softsrve team at the kurang manis ice cream scoop station, OCBC Malaysia MOBI launch" - Currently YB Steven Sim is Minister of Entrepreneur Development and Cooperatives.
Serving 1,500 Pax Over Two Days
Catering for 1,500 people across two days is not a small undertaking — and it's exactly the kind of scale we've built our scoop station operation to handle.
The queues formed early and kept coming. Floor after floor of OCBC staff came down between sessions, cups in hand, choosing their flavours and taking a genuine break in the middle of a busy launch. There is something about a live ice cream station that changes the temperature of an office event. People slow down. They chat. They laugh. Colleagues who never usually cross paths end up standing in the same queue debating between Deep Chocolate and Pandan Coconut.
That's the real product we're selling — not just ice cream, but a moment of shared happiness in the middle of a workday.
"OCBC Malaysia staff queueing at the Softsrve ice cream scoop station during the MOBI corporate launch event"
Corporate ice cream catering at Menara OCBC — employees lining up at Softsrve's kurang manis scoop station"
Why Companies Choose an Ice Cream Scoop Station
Corporate event planning is hard. You want something that lands with everyone — from the interns to the C-suite, across every background and dietary preference. Ice cream does that better than almost anything else.
Here's why Malaysian companies book Softsrve for their corporate events:
- Kurang manis (lower sugar) — our ice cream is crafted with less sugar than conventional ice cream, so it lands well with an increasingly health-conscious workforce
- Built for scale — from 50-pax office celebrations to 1,500-pax multi-day activations like OCBC's
- Live and interactive — the scoop station becomes a natural gathering point, driving the exact kind of mingling and energy corporate events are meant to create
- 17+ artisan flavours, including Malaysian favourites like Pandan Coconut and Oolong Tea alongside global classics
- Fully managed — setup, uniformed serving crew, and teardown all handled, so your HR and events team can focus on the programme
- Trusted by leading companies — we've served IBM, OCBC, Volvo, Gucci, IJM, Mercedes-Benz and many more across the Klang Valley
"Happy OCBC Malaysia employees holding Softsrve kurang manis artisan ice cream at their corporate event"
Bringing Smiles to More Malaysian Workplaces
Employee engagement doesn't have to be complicated. Sometimes it's as simple as a cold scoop of really good ice cream on a warm Malaysian afternoon, handed over with a smile.
We'd love to do this for your team. Whether it's a product launch, an annual dinner, a townhall, a family day, a Raya or CNY celebration, or simply a thank-you to your staff for a job well done — we bring the freezer, the flavours, and the smiles.
Thank you to OCBC Malaysia for trusting us with such a significant milestone, and congratulations on MOBI. Here's to many more celebrations.
Frequently Asked Questions
Does Softsrve provide corporate ice cream catering in Kuala Lumpur and the Klang Valley?Yes. Softsrve provides live ice cream scoop station catering for corporate events across Kuala Lumpur, Petaling Jaya, Mont Kiara, Bangsar, Damansara, Subang, Shah Alam and the wider Klang Valley.
How many people can a Softsrve corporate scoop station serve?We scale from intimate office events of 50 pax up to large multi-day activations. For OCBC Malaysia's MOBI launch at Menara OCBC, we served 1,500 staff over two days.
What types of corporate events do you cater?Product launches, annual dinners, townhalls, family days, festive celebrations (Raya, CNY, Deepavali, Christmas), office parties, roadshows, employee appreciation days, and client appreciation events.
Which companies has Softsrve worked with?Our corporate clients include OCBC, IBM, Volvo, Gucci, IJM and Mercedes-Benz, among many others across Malaysia.
What is kurang manis ice cream?Kurang manis means "less sweet" in Bahasa Melayu. Softsrve crafts artisan ice cream with reduced sugar compared to conventional ice cream — full flavour, lighter finish. It's a popular choice for corporate events where guests appreciate a more considered treat.
How much does corporate ice cream catering cost in Malaysia?Pricing depends on your pax count, event duration, number of flavours and setup requirements. Visit our Events page or WhatsApp us at +6011-6424 3931 for a tailored quote.
How far in advance should we book?For large corporate events we recommend booking at least 3–4 weeks ahead, especially during peak periods (year-end, Raya, CNY). Get in touch early and we'll hold your date.
Softsrve is Malaysia's artisan kurang manis ice cream brand, based in Petaling Jaya and crafting lower-sugar gelato for over 10 years. We cater corporate events, weddings and celebrations across the Klang Valley, deliver ice cream cakes nationwide, and stock 70+ retail points across Selangor and KL.
Read more about OCBC Malaysia's MOBI launch and its RM10 million annual AI upskilling commitment in The Edge Malaysia.