Softsrve® is Malaysia's kurang manis ice cream brand — less sweet ice cream is our entire positioning, not just one option on the menu. Every flavour we make, from our gelato to our soft serve to our pre-packed tubs, is developed around a reduced-sugar recipe. While some brands offer one or two "less sweet" options, kurang manis is the standard across our whole range. We've been making ice cream this way since day one, because we believe you shouldn't have to choose between something that tastes good and something you feel good eating.

Every Softsrve® flavour is developed with meaningfully less sugar than a standard recipe — but the exact reduction isn't one fixed number across the board. A fruit-forward sorbet and a rich chocolate gelato don't balance the same way, so instead of applying one blanket formula, we calibrate the sweetness recipe by recipe. That's the real difference between ice cream that's just "diet" and ice cream that's kurang manis by design.

No artificial sweeteners, sugar alcohols, or sugar substitutes — no aspartame, sucralose, stevia, erythritol, xylitol, or allulose. We use real sugar. Rather than chasing intense sweetness or swapping in a substitute, we dial the sweetness down and balance the flavour around it — that's what kurang manis means.

Here's what's factually true about how we make it: every Softsrve® flavour has been formulated to reduce as much sugar as we can without compromising flavour. We use real sugar rather than artificial sweeteners. Whether that counts as "healthier" depends on what you're comparing it to and your own dietary needs. What we can say is that kurang manis was built for people who want a proper dessert experience without the sugar overload — a balanced treat.

"Kurang manis" is Malay for "less sweet" — it's what many Malaysians say when ordering their kopi or teh, and it's the idea Softsrve® was built on. We took that everyday local request and made it the standard for our ice cream. Kurang manis doesn't mean bland or flavourless; it means the sweetness is dialled back so the actual ingredients come through. It's the way we think ice cream should taste.

Softsrve® is available at our scoop shop in PJ Seapark, at 80+ BilaBila Mart outlets across the Klang Valley, and at selected cafes and restaurants that carry our pre-packed range. We also offer on-site scoop stations for weddings, corporate events, and birthday parties. For the full list of stockists and to order online, visit softsrve.my.

Not at all — in fact, less sugar usually means you taste more. Sugar is a loud ingredient. When there's too much of it, it flattens everything else, so all you really taste is sweet. When we dial it back, the real flavours come forward: the actual chocolate, the actual pandan, the actual fruit. Creaminess comes from the quality of the dairy and the churning process, not from sugar, so our texture stays rich and smooth. Most people tell us they can finish a whole scoop without that heavy, cloying feeling at the end — and that's exactly the point.

We reduce sugar through careful recipe balancing rather than any shortcut or substitute. Our R&D process focuses on finding the right ratio of sugar to fat, dairy, and flavour so the dessert still tastes indulgent even with less sweetness. It's a formulation approach we've refined over time, built specifically around the kurang manis standard rather than adapted from a standard-sugar recipe.

Softsrve® is a good option for anyone who enjoys ice cream but prefers less sugar overall. Our recipes use meaningfully less sugar than typical soft serve and gelato, with no artificial sweeteners added. That said, we're not a sugar-free or diabetic product, so if you have specific dietary or medical requirements, we'd recommend checking with your doctor or dietitian.

Softsrve® offers gelato, soft serve ice cream, pre-packed ice cream in mini and pint sizes, and ice cream cakes — all made kurang manis style. At our café, we also serve waffles, parfait, affogato, coffee, and other beverages. Every product is available at our PJ Seapark shop, through BilaBila Mart, or via softsrve.my.

Yes. Standard delivery is calculated automatically at checkout based on distance from our PJ Seapark outlet, split into Zones A to D with fees ranging from RM20 to RM50. For areas outside our standard coverage, or urgent same-day requests, WhatsApp us at 011-642 43931 and we'll explore delivery via Lalamove or Grab.

We deliver across the Klang Valley through our zone-based system, calculated from our outlet at Sea Park, Petaling Jaya. Enter your address at checkout and the applicable zone and fee will show automatically. If you're unsure whether your area is covered, WhatsApp us at 011-642 43931 and we'll check for you.

Delivery hours are the same as our outlet opening hours.

Delivery fees range from RM20 to RM50 depending on your zone's distance from our PJ Seapark outlet. The exact fee for your address is calculated automatically at checkout.

For ice cream, orders need to be placed 1 day in advance, and for ice cream cakes, 3 days in advance. If you need something immediately, check with our outlet directly — they may have stock available for you to purchase on the spot.

Yes, just put the recipient's name and contact number in your order. Please make sure they're contactable at the time of delivery.

Yes we do — in fact, we also provide paper plates, forks, and even a birthday crown.

All allergen information is listed under each individual product's details page.